About us

A local lender that believes borrowing should be clear
Smartweb Finance opened its first branch on Market Street in Springfield in 2014. We started with one idea: a loan should be easy to understand before you sign it, and easy to manage afterwards.
Today we have five branches in Illinois, California, Texas and Florida, a team of 14, and more than 8,400 customers who have borrowed for homes, cars, studies, weddings and small businesses.
We still answer the phone, we still explain every term, and we still believe the best advertising is a customer who tells a friend.
What we stand for
Three promises we make to every customer.
Customers first
We only lend what you can comfortably repay, and we will tell you honestly if a loan is not right for you.
Total transparency
You always know what you owe and why. Rates, fees and the full repayment schedule are shown up front.
A team you can reach
Real people at each branch and on the phone. No call-centre maze, no waiting weeks for an answer.
Rooted locally
We sponsor local sports teams and run free money-skills evenings for first-time borrowers.
Responsible lending
Clear affordability checks, fair collections and help for customers who run into difficulty.
Always improving
Online accounts, our mobile app and e-signed agreements: we keep making borrowing simpler.